Not too long ago I wrote a post, Sensory Overload, in which I implied my distrust for all of the pink that we all must swim in for the entire month of October. I made the following statement, Don’t misunderstand, I think it is wonderful that everyone is raising money to hopefully one day put an end to Breast Cancer. But let’s be honest here, would the NFL be repainting lines in bright pink if it was not profitable?
So, I was not surprised to find the following article actually breaking down some of those numbers from the NFL. (Click to see the article). What did surprise me was just how much did or should I say did not benefit breast cancer. According to the article only $8 of every $100 spent is actually donated to breast cancer charities.
I love capitalism and I love the freedom that allows those who work hard to make lots of money. I do not love vagueness, ambiguity or implication. Sure money is needed to research for the cure. If you would like to donate please research to ensure the money is actually going to where you would like it to go. Even better call the women you love and ensure they are having mammograms and talking to their doctors. There is nothing wrong with pretty pink hoodies supporting your favorite sports teams but like everything else in life make sure you are buying the for the right reasons.